YAKSHIMALHOTRA is a knitwear brand, born in Nottingham, England 2013, the creation of Yakshi Malhotra, the person, born in India. With years of experience working in the knitwear industry in the likes of McQ by Alexander McQueen, DKNY and Leutton Postle, finding in this way her own artistic path Yakshi established her namesake clothing label.
YAKSHIMALHOTRA takes classic shape as the basis, and builds upon it with a playful approach with lots of stitch and texture (and well, sometimes pattern).
HANDCRAFT PLAYS A SUBSTANTIAL ROLE FOR US
whether it is a classic merino knit with beautiful stitch work, a hand knitted chunky jumper, crochet finishings or hand embroidered motifs; we think it is what gives our knits its authentic characteristics. It all depends on the mood and the feel at the time.
‘Having designs produced on my knitting machines frees me to experiment on techniques that are not necessarily mass producible. This allows me to create endlessly and explore different stitch and texture and really be lost in my own world. I love to be in control of every little detail of the garment and see my ideas come to life from a simple end of yarn to an actual piece. I guess I love it because to me it is so personal. I spend a lot of time researching, swatching and developing one design that when it’s finished, and I would have spent days with just the one design. It is an emotional process of making and loving something that I am so proud of creating and someone who appreciates this as much as I do. The excitement lies in the process of making that I think this brand strongly reflects: all of the handcrafted details in every jumper.’
At the heart of the brand
Yakshi’s vision is to create clothes that people want to wear, love to wear and what makes them feel amazing (and keep really cosy) combining this with her love for animals. Every product bought from us triggers a £5 donation to rescue shelters helping animals. Read about it here.
"I always start from what I want to wear and what is functional and wearable but exciting to me. I guess you can say that these are simply things I seek to have in my wardrobe. I love a good oversized chunky knit for effortless style but then I also love a slightly fitted delicate knit paired with trousers. This is what I wish to reflect in my brand: sweet femininity contrasted by a slightly boyish influence"